We engaged with a leading online marketplace to deliver new feature-rich modules and upgrade legacy functionality, driving platform modernization and supporting the platform’s successful rebranding.

The platform turned to us for support during a major rebranding initiative, when the need arose for custom web application development to modernize and expand its functionality. By the time we joined the project, it had already been evolving for over three years and included both a customer-facing web platform and vendor management dashboards. Our team was entrusted with advancing the web application.

As part of the rebranding and strategic business expansion, the platform faced several key objectives:

• launching a franchise program for partners,
• developing a customer loyalty program,
• implementing a credit limit system,
• enhancing the user dashboard with extended functionality to support a personalized user experience.

Our team implemented a comprehensive upgrade of the web application:

• Introduction of new functional modules — including a franchise program for partners, a credit limit system, and a loyalty program, opening new opportunities for both users and the business.
• Enhancement of the user dashboard with extended functionality, providing a personalized and seamless user experience.
• Modernization of legacy features (shopping cart, catalog) to improve stability and performance.
• UX/UI improvements and interactive elements that boost user engagement and create a modern, appealing interface.
• Process optimization and centralized data management, ensuring operational transparency and ease of administration.

The redesigned and enhanced web product delivered the following key business benefits:

• Expanded platform functionality through the introduction of new modules, a customer loyalty program, a credit limit system, and franchise integration for partners.
• Improved user convenience and engagement via an upgraded user dashboard and an intuitive, user-friendly interface.
• Process optimization and increased efficiency by modernizing legacy functionality and implementing a centralized data management system.
• Support for strategic rebranding — the platform now boasts modern, scalable, and flexible features aligned with new business objectives.