Abyron redesigned the UX of an online store to enhance the shopping experience through personalized product recommendations. As part of the online store optimization, the team rebuilt the interface, migrated the frontend from Backbone.js to Vue.js, and implemented a modern recommendation engine.

The client needed a full UX redesign of their online store. The main goal was to improve the shopping experience by integrating a product recommendation system that would tailor offers to individual user preferences. To support this functionality, the platform required seamless integration of a modern ecommerce recommendation engine, as well as a fresh, intuitive interface that reflects user behavior and encourages conversions.

Our development team has redesigned the client application using the provided client design as the basis. We aimed to create an interface that would not only be eye-catching, but also easy to use for end users. To ensure maximum application performance, we have migrated the codebase from Backbone.js on Vue.js . In addition, we have also rewritten the code to comply with the latest ECMAScript standards.

This solution allowed the client to:

• ensure optimal performance and compatibility of the web application with modern browsers and other devices,
• increase customer loyalty,
• increase the number of visitors to the site.