We developed a multilingual B2B marketplace for the automotive business — a full-featured digital auction platform with a custom CRM system and transaction automation, tailored to streamline dealership operations.

Our client, operating in the automotive sector, aimed to digitize the process of buying and selling cars between dealerships. The traditional workflow relied on direct negotiations, phone calls, and manual document handling, which often slowed down transactions and limited deal transparency.

Abyron has developed a system for conducting an online auction for the sale of cars. The functionality included:

• registration and authorization system (with the possibility of anonymous bidding),
• integration of telegram bot and WhatsApp in order to make bets for interested parties.
• creation of users with different access rights,
• publication of car data for unauthorized users,
• support for four language versions of the CRM system,
• adding, editing and deleting car purchase and sale transactions,
• email and WhatsApp mailing of current offers.

This solution allowed the client to:

• automate the process of buying and selling and accounting of cars for automobile companies (dealers),
• get the opportunity to conduct an online auction for the sale and purchase of cars,
• increase the speed of the transaction,
• increase the number of clints,
• increase the company's profit.