Abyron developed a competitive pricing analysis platform for the mass market, featuring a product comparison tool that enables users to analyze multiple parameters with a focus on pricing. The solution automates data collection from retail websites and provides a user-friendly interface for fast and intuitive market analysis.

The client, a retail analytics company, needed a platform that would simplify competitive price monitoring and allow quick response to market changes. Manual collection of pricing and product information was slow and prone to errors, while the existing interface did not support efficient data analysis or comparison for decision-making.

We held several meetings with the client to understand his needs and expectations of the new product. As a result of the discussions, it was decided to integrate the data automation tool into an existing website, which will automate the collection of up-to-date information from store websites.

Taking into account the existing backend and stored data, our team has updated the interface of the customer's website. We aimed to make it more intuitive and user-friendly so that they could easily make comparisons and analyze the collected data using the market intelligence tool.

The developed platform has brought a number of significant advantages to the client:

The integration of the retail data collection system has significantly reduced the time for manually collecting information about prices and other parameters, which has increased the efficiency of the team.

The user can get up-to-date information about prices and offers of competitors in real time, which allows them to quickly respond to changes in the market using the pricing strategy software.

The updated interface has made the analysis process more convenient and accessible to users, which has increased customer satisfaction and loyalty to the product by streamlining data collection automation.