Abyron finalized and optimized a fashion ecommerce platform selling branded goods, focusing on code maintainability, performance, SEO, and localization. Using TypeScript, i18n, and strategic frontend improvements, the team enabled cross-border expansion and improved competitiveness in international markets.

The Abyron team got involved in finalising an online shop of branded goods from well-known brands.

The large-scale project needed more supported and reliable code. In addition, one of the client's goals was to enter new markets, so search engine optimisation was required to attract new customers and increase the competitiveness of the online shop among foreign audiences.

The following was used to address the objectives:

• code optimisation using TypeScript technology was carried out to provide more maintainable and reliable code, as well as to reduce errors and improve performance;
• localisation of the site using i18n and changing the address processing helped to adapt the online shop to the culture of different countries;
• in order to increase competitiveness and attract new customers, it was necessary to ensure quality SEO development, i.e. to improve the ranking of the online shop in search engines.

As a result of the work, the client received an improved platform of branded goods from well-known brands.

The online shop allowed the client to reach new markets through search engine optimisation to attract new customers and increase competitiveness among foreign audiences.